A press release is a fantastic and professional way to market you and your business.   It is the style of marketing to use when there is an event, milestone achievement or change in your business.  They differ from an article which is designed to share information and opinions, tips and/or tricks with your audience.  Press releases are not only for Fortune 500 companies, anyone with information to share can submit their news story to the world via the Internet.

Press releases can encourage targeted quality leads to visit your website.  If a prospect has found your press release they are likely to be looking for what you are selling; they are potentially in research mode and maybe conducting their due diligence.  Press releases are also highly desirable in the eyes of the search engines as distribution sites are favoured by Google and the like.  You can also target certain keywords to optimise views via search engines.  So do your research, use keywords that are relevant and that are designed to draw the right quality crowd.

To get started, chose your topic, go through your keyword / key phrase discovery process / write your press release and distribute the release.
Recommended Distribution Sites

http://WebWire.com
http://24-7pressrelease.com
http://free-press-release.com
http://prweb.com
http://prlog.com

You will need to create an account and edit your profile, remember to post a picture of yourself.
Here is an example press release http://www.prlog.org/10401989-australian-business-entrepreneur-confirms-attendance-at-wealth-masters-international-ccpro-event.html

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