I have just finished reading my 4th Action Plan from the Advertising Academy & again there are some great ideas in this little gem of a publication.  The last 2 monthly articles went in depth into joint venturing and this month the topic is article marketing to offline publications.

So how powerful can it be to post your article not only to online directories, but also to offline publications.  Well it seems that it is a powerful step to take.  Getting published in an offline magazine will position you as an expert and is equivalent to free advertising as most publications provide a resource box at the end of your article to insert your details.

So how do you research which offline publication to use?  There are several ways outlined, 1 being use your local bookstore as a refererence point.  Browse through magazines on offer until you find one or more that are relevant to your niche… if you can’t find one make sure to do an online search.

Once you find the publication(s), make sure article writers get free advertising by way of the resource box.  Next step is to approach the editor and request their “Article Submission Guidelines”

For a checklist of what to look for and / or to get access to the entire 32 page Action Plan click on the ad to the right under Recommended Traffic Getters… the flashy ad the one with the rotating message.