A press release is a fantastic and professional way to market you and your business.   It is the style of marketing to use when there is an event, milestone achievement or change in your business.  They differ from an article which is designed to share information and opinions, tips and/or tricks with your audience.  Press releases are not only for Fortune 500 companies, anyone with information to share can submit their news story to the world via the Internet.

Press releases can encourage targeted quality leads to visit your website.  If a prospect has found your press release they are likely to be looking for what you are selling; they are potentially in research mode and maybe conducting their due diligence.  Press releases are also highly desirable in the eyes of the search engines as distribution sites are favoured by Google and the like.  You can also target certain keywords to optimise views via search engines.  So do your research, use keywords that are relevant and that are designed to draw the right quality crowd.

To get started, chose your topic, go through your keyword / key phrase discovery process / write your press release and distribute the release.
Recommended Distribution Sites

http://WebWire.com
http://24-7pressrelease.com
http://free-press-release.com
http://prweb.com
http://prlog.com

You will need to create an account and edit your profile, remember to post a picture of yourself.
Here is an example press release http://www.prlog.org/10401989-australian-business-entrepreneur-confirms-attendance-at-wealth-masters-international-ccpro-event.html

Finding the right mentor is something that is close to my heart… I floundered on the internet until I aligned myself with a mentor who I trust, who is willing to listen to me and critique and review my online endeavours.  The 3 key criteria to look for in a mentor are covered in my video

This little gem could make or break your success… make sure your mentor gets paid every time you do!

To find out more visit here >> Lucrative Automated Online Business

Here are my top 5 tips to take your online business to the next level…

1.    Focus

If you are anything like me you will be constantly inundated with messages in your email box about the next best thing.  Products are being pitched at us constantly and it can be extremely difficult to stay focussed.  So what’s the best plan of attack, my tip is to schedule your day.  Use your calendar to block out time in your day for certain tasks and stick to them.  If you have a timer set it for 50 minutes and then take a 10 minute break.  You have to treat this like a business for it to pay you like a business if you treat it like a hobby it will cost you like a hobby does.

2.    Learn How

Hook into training calls and webinars.  Learn from the experts – how they did it – what is working.   Follow the instructions and believe it that you have to put the effort in to learn how and generally it won’t happen overnight.  Particularly for those that are new to online business it really is a whole different world and I haven’t met anyone yet how hasn’t put in the hard yards, the endless hours of learning how to get to where they want to be – its all worth it.

3.    Seek Help

If you are in MLM or direct sales utilise your sponsor and ask for help.  Also mastermind with other people in the same business.  I find this a very powerful strategy.  Band together and work towards a common although individual goal.  Encourage and support each other through the good times and the challenging times.

4.    Market, Market, Market

There are a plethora of different marketing approaches these days and it comes down to answering this question… what do you like to do?  Are you a writer, maybe you are good in front the camera or are you analytical?  Choose 3 marketing approaches and stick to them for the first 2 months and then re-evaluate, maybe drop 1 or 2 marketing styles and introduce a new mode of marketing.  For instance as you start to see cashflow in your business you may venture into the world of pay per click marketing.  Ensure you market everyday; schedule the time to spend 2 to 3 hours on this essential task.

5.    Respect Obstacles

Obstacles will arise whether you like it or not so respect them for what they are.  Obstacles are often gentle nudges to re-direct you on a slightly or markedly different course.  Don’t throw the towel in or quit – that is the worst thing you can do.   Obstacles are general opportunities in disguise.

Wishing you every success in your business no matter where you are in the world or what you are doing, you are worth it.  I am in the business of helping people design their life just as they want it, helping them succeed and step into their potential, if I can help you – let me know.

Annie Slater is a business coach and mentor based out of Brisbane, Australia, who assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Annie and her team have assisted hundreds of people all over the world, from doctors and lawyers to high-school drop-outs and single parents in generating profits that allow them to quit their day job in their first year.

Visit here >> Lucrative Automated Online Business

I have just finished reading my 4th Action Plan from the Advertising Academy & again there are some great ideas in this little gem of a publication.  The last 2 monthly articles went in depth into joint venturing and this month the topic is article marketing to offline publications.

So how powerful can it be to post your article not only to online directories, but also to offline publications.  Well it seems that it is a powerful step to take.  Getting published in an offline magazine will position you as an expert and is equivalent to free advertising as most publications provide a resource box at the end of your article to insert your details.

So how do you research which offline publication to use?  There are several ways outlined, 1 being use your local bookstore as a refererence point.  Browse through magazines on offer until you find one or more that are relevant to your niche… if you can’t find one make sure to do an online search.

Once you find the publication(s), make sure article writers get free advertising by way of the resource box.  Next step is to approach the editor and request their “Article Submission Guidelines”

For a checklist of what to look for and / or to get access to the entire 32 page Action Plan click on the ad to the right under Recommended Traffic Getters… the flashy ad the one with the rotating message.